Storefront and enquiries
Bakery storefront software that turns browsing into cleaner enquiries.
BatterBee gives bakers a public storefront where customers can browse cakes, breads, custom cake inspiration, and extras, then send structured enquiries that come back into the bakery in a form that is actually usable.
The goal is not to become a heavy ecommerce storefront. It is to give bakers a calm public catalogue, better custom cake enquiry handling, and a more structured start to customer conversations than scattered Instagram or Facebook messages.
What this solves
A better first customer conversation than “Hi, how much for a cake?”.
BatterBee helps the baker move away from vague messages, repeated clarification, and public pages that look nice but do not lead anywhere useful.
Vague social-media messages
Customers often ask broad questions without the details needed for a quote or meaningful reply.
Repeated back-and-forth
The same basics keep getting requested because the initial enquiry did not capture them clearly.
Custom work without enough context
Inspiration images and custom cake ideas need structure if the baker is going to price them confidently.
Disconnected public pages
A storefront should feed directly into the bakery workflow instead of becoming a dead-end brochure.
Customer browses
Recipes, custom cakes, and extras are grouped into clear sections instead of one long mixed list.
Customer enquires
Request buttons carry the customer into the right enquiry flow with better context attached.
Baker reviews in inbox
The enquiry comes back into BatterBee in a format the baker can actually work with.
Public storefront views
One storefront, multiple sections, and a clearer way for customers to explore.
Rather than flattening everything into one catalogue, BatterBee separates the public storefront into the kinds of sections bakers actually need: recipe collections, breads, custom cake inspiration, and extras.
Public storefront · cakes
Public section 1 · Cakes
Recipe cards can sell the bake and still keep the enquiry path practical.
Cakes use the recipe catalogue as their public source, giving the baker a way to present finished offerings with enough structure that customers understand what they are looking at before they enquire.
- Show recipe-led cards with variants and pricing context.
- Keep the request action attached to the thing the customer is viewing.
- Make the storefront feel organised rather than improvised.
Public storefront · breads
Public section 2 · Breads
Different bake types can live side by side without confusing the customer journey.
Breads and other non-cake offerings are separated out, which keeps the storefront easier to scan and makes it clearer that the bakery offers more than one kind of product.
- Group breads away from cakes to reduce visual clutter.
- Use the same enquiry pattern without flattening all offers into one bucket.
- Reflect the bakery’s real catalogue more honestly.
Public storefront · custom cakes
Public section 3 · Custom cakes
Custom cake galleries give customers visual inspiration without pretending bespoke work is a fixed product.
Instead of trying to turn every custom cake into a rigid product listing, BatterBee lets the baker publish gallery-led inspiration with direct enquiry calls to action.
- Show themed or portfolio-led custom cake inspiration.
- Support single-image cards and multi-image gallery items.
- Let customers enquire from the exact gallery context they are viewing.
Public storefront · extras
Public section 4 · Extras
Extras make room for the things a bakery sells that are not the bake itself.
Toppers, accessories, packaging, candles, or similar add-ons need a home of their own. BatterBee keeps them enquire-able without forcing them into the recipe system.
- Publish non-recipe add-ons in a dedicated section.
- Give extras their own enquiry path and response context.
- Keep the storefront flexible for the broader bakery offer.
Structured customer requests
The enquiry forms are meant to save time, not just collect contact details.
The public enquiry flow is where BatterBee stops being a simple brochure and starts being useful. Customers get a clearer route in, and the bakery receives something more actionable in return.
Custom cake enquiry
Custom cake enquiries can carry image inspiration and the right context.
Bespoke work usually needs more than a name and email address. BatterBee captures custom cake context, customer notes, and optional inspiration images so the conversation starts with something more useful.
Extras enquiry
Extras have their own lightweight request path.
Smaller add-ons do not need the same flow as a bespoke cake, but they still need to come back into the bakery clearly. Extras enquiries make that possible without overcomplicating the customer side.
Behind the scenes
The storefront is controlled from one bakery workspace, not from a separate website builder.
The public side only works if the baker can manage it quickly. BatterBee keeps recipe publishing, custom cake galleries, and extras management inside one calm storefront workspace.
Storefront recipes
Choose what appears publicly without losing the structure of the recipe library.
Bakers can publish recipes into the storefront from a managed catalogue, keep sections grouped properly, and control what appears without needing a separate content-management workflow.
Internal storefront recipe management
Custom cake galleries
Publish inspiration-led custom cake cards from the same management screen.
Internal custom cake management
Extras publishing
Manage non-bake add-ons in the same place as the rest of the storefront.
Internal extras management
Storefront without the ecommerce sprawl
Useful to the customer, useful to the baker, and connected to the order inbox behind it.
BatterBee gives the bakery a public-facing place to show its work, organise what it offers, and invite cleaner enquiries without forcing the business into a full ecommerce build or a disconnected website workflow.